Design is key in communicating culture and any co working space that wants to thrive (or even survive) in today’s gig economy needs to cultivate a unique culture. Using social media is an obvious route to grow and shape your brand – but could such spaces be compromising their practical value in favor of an Instagrammable interior?
The new Huckletree West space, for example, is an imagery addict’s dream. There’s a bold events space with colourful, statement art splashed across one wall, a bright green sunken seating area for breakout meetings and a funky no-tech willow hut or meditation yurt – as well as Huckletree’s signature black and white stripes running across the ceiling to stamp the space’s branding across the entire site.
This focus on standout design is also vital to attract Huckletree West’s target audience: the digital lifestyle demographic. It really looks the business so you run your business – and has all the work amenities you’d expect and need too.
Founder Gabriela Hersham explains: “Visuals are always going to be a key part of creating an inspiring work space. At Huckletree West, we teamed up with agency Golden Wolf to create a hyper-Instagrammable graphic wall for our auditorium. It’s eye-catching, captures our brand’s playful personality and is an amazing backdrop to inspiring events at West.